Round 2: E-books vs Books

Update to the previous post:

A virtuous circle helped to popularise both books and Christianity because Christianity spread partly through the use of books (which were better for this purpose than scrolls) and books spread due to their association with the Christian message.

Can a virtuous circle popularise e-books?

One possible circle springs to mind. If e-books can be associated with the green movement due to their minimal transport and tree costs, they could gain wider acceptance and simultaneously promote “greener” living. Sony or Amazon giving away a hundred or so free e-readers to various high profile environmentalists may kick start the circle.

E-reader manufacturers would have to convince people that the construction process is not harmful to the environment, and maybe supply a wind-up battery charger too. Who knows - it might work.

I think that's enough of the e-reader marketing effort for now!